Cha

Chinese tea company that were looking to expand their business to British stores and with this bring a new brand that showcases their key values. The new brand would also be accompanied by stationery, design for 2 takeaway cups and a holder to carry them in. The concept of the re-brand is from the Chinese symbols and patterns that usually form a circle shape. The end result was also to represent the idea of the social circle that tea brings to people, with the addition of the flavour which is represented in the watercolour brush strokes. The brush strokes represent the essence and flavour of the tea with the 7 brush strokes to represent a lucky number in Chinese superstition.